Examples of How the Travel Industry is Already Using TikTok for Marketing
The platform has already seen success in the travel industry. Many hotels, airlines, and tourism boards have joined TikTok to promote their brand and engage with a younger audience.
While not yet a huge channel at about 300k followers, Marriott Bonvoy is getting some traction with its hotel chain on TikTok. A little known fact from a video that did not go viral: Marriott Bonvoy is a "Touring Sponsor" of Taylor Swift for her Eras Tour.
Disney has over 14 million followers which is superstar status. Tpics for this group yet.heir channel is organized into tabs at the top with categories such as "Disney Stars," "Throwbacks," "Disney Eats," "Disney Magic," etc. Of course, the user-generated content for this example is insane! As of December 2023, there are over 270 BILLION views for the hashtag Disney. #Disney.
MM2 Items (Mystery 2 Items) is one of the most popular games on Roblox, and it’s easy to see why. The game revolves around a thrilling game of deception and deduction. Every player is assigned one of three roles: the murderer, the sheriff, or an innocent bystander. The murderer tries to kill everyone without being caught, the sheriff must protect the innocents and eliminate the murderer, and the innocents must survive and identify the killer.